A dark blue, abstract geometric pattern with overlapping curved shapes and central diamond shape.

Newmarket, Ontario

A Community Brand, Open to All

nmrkt. is Open-Source

nmrkt. is brought to you by the Town of Newmarket

The image shows a logo with the words 'Newmarket' with a geometric rhombus, intersected by an arch in blue, separated by a vertical line from stylized text reading 'nmrkt'.

Newmarket, Ontario is a connected community where boldness creates belonging. We step up for each other and what we believe in. Recognized as one of the country’s most liveable places, we love to come together and invent new ways and places to celebrate who we are. Newmarket is where compassion meets courage, originality is celebrated and belonging is who we are.

Newmarket’s community brand was created with the community, for the community. It captures the values that show up every day in how people live, work, create, and care for one another here.

This brand doesn’t just belong to the Town of Newmarket.
It’s open‑source; designed to be shared, used, and brought to life by the people and places that make Newmarket what it is.

If you run a business, lead a non‑profit, organize a community initiative, or simply love this place, this brand is yours to use to express pride, belonging, and care for Newmarket.

Being open‑source means the Newmarket community brand is free to use by local businesses, organizations, and community partners who want to tell a shared story about this place.

There’s no one “right” way to use the brand. What matters most is authenticity & caring. The best uses of the brand represent real people, real work, and real care for this community.

This brand was created out of a desire by the Town of Newmarket’s Council to create a differentiating brand that would put Newmarket in the hearts and minds of people across the GTA.

While this brand is “owned” by the Town, it showcases the stories and values that are important to the people and businesses that call this place home.

You can use the brand to share your love of place, signal your connection to Newmarket, celebrate care, creativity, and community or to tell your own story through a Newmarket lens.

Because this brand isn’t finished without the community. It grows through conversation, creativity, and the many ways people show up for this place they’re proud to call home.