The Brand in Action: Local Partnerships
This Is A Shared Story
The Newmarket community brand will continue to grow as more people use it, shape it, and bring it to life in their own way.
Every storefront, collaboration, post, product, or project adds another layer to the story of who we are—together.
If you care about Newmarket, you’re already part of the brand.
Brand Partners
To demonstrate how the community brand can be used in meaningful, creative ways, a small group of local partners have collaborated on projects that bring the brand to life.
These partnerships show how businesses and non‑profits can use the brand in ways that feel true to who they are, while contributing to a shared story of Newmarket.
A local craft beverage that pairs community gathering, and pride of place.
Market Brewing brings the community brand to life through locally made beverages that celebrate pride of place and coming together.
As a producer of local beverages (and a favourite gathering place) Market Brewing shows how the brand can live on products people already love including Fancy Water.
A partnership grounded in everyday rituals and care.
My Indie Coffee uses the community brand to celebrate the small, meaningful moments that shape daily life in Newmarket. From morning routines to casual conversations, their work reflects how care and connection show up in familiar ways.
This collaboration demonstrates how the brand can quietly reinforce pride of place—meeting people where they already are.
A sensory expression of Newmarket.
Market Candle Company interprets the brand by translating place, feeling and belonging into a signature scent candle that is uniquely Newmarket- showing that sharing the experience of Newmarket is a meaningful gift.
Market Candle Company’s signature Newmarket scented candle highlights how makers and creatives can use the brand to express identity, emotion and caring through thoughtfully curated products.
A creative collaboration that turns Newmarket into something you can carry with you.
Local illustrator Rachel Gordon brings the community brand to life through tote bags featuring a hand‑drawn map of Newmarket. Her work captures streets, landmarks, and everyday details that make the community feel familiar and personal.
This partnership shows how artists can interpret the brand through storytelling and design—celebrating place in ways that are expressive, original, and deeply rooted in local pride.
A community‑led initiative that turns pride into action.
nmrkt.proud pairs openness and community to create a platform to raise funds for causes that matter to Newmarket, including the Newmarket Food Pantry.
Through initiatives like branded water bottles created as a fundraiser, this partnership shows how the community brand can turn visibility into impact—connecting celebration, generosity, and care in meaningful ways.
A simple way to wear your pride of place.
Cute Button Girl brings the community brand to life through thoughtfully designed, brand‑inspired buttons that help people share their love of Newmarket in everyday ways. As the official button maker for the community brand, her work shows how meaning can live in the smallest details.
This partnership reflects the creative, caring spirit of the community—and the belief that pride of place doesn’t need to be loud to be felt.
Bring the Brand to Life
This is your open invitation to bring the brand to life in your own way.
This partnership is for you—local businesses, non‑profits, creators, organizers, and residents who care about Newmarket and want to share that pride with others.
Whether the brand shows up in a product, an event, a storefront, a post, or an idea still taking shape, your participation adds another layer to the community’s shared story. There’s no single way to use the brand—only an invitation to make it your own and help Newmarket’s story continue to grow.